Microsoft Ads Management

Show up on Bing and Copilot with fewer competitors

With Microsoft Advertising, advertise in Bing results, Copilot experiences, MSN and Outlook — a strong, often more cost-efficient channel to reach desktop-heavy, professional users.

  • Fast start by importing Google Ads campaigns
  • Bing, Copilot, MSN, Outlook and Edge inventory
  • Conversion tracking with the UET tag
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Microsoft Ads: get in touch

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What we do

Microsoft Ads: what we can do

Search ads

Keyword ads on Bing and partner search sites.

Copilot experiences

Ad formats that can appear in Microsoft Copilot answers.

Audience Network

Native and display ads on MSN, Outlook and Edge.

Shopping ads

Product ads with Merchant Center.

Who is it for?

Microsoft Ads: is it right for you?

Not every ad platform suits every business. In a free consultation we review your audience and budget and tell you honestly whether this platform makes sense for you.

  • Businesses facing rising Google Ads costs
  • Those targeting B2B and professional audiences
  • Sellers to international markets (US, UK, Europe)
Process

Ad management in 5 steps

  1. 01

    Free audit

    We review your account, site and competitors and report the missed opportunities.

  2. 02

    Tracking setup

    We set up tracking for form, call, WhatsApp and sales conversions.

  3. 03

    Campaign build

    We structure audiences, budget, creatives and landing pages around your goal.

  4. 04

    Optimisation

    Every week we test and improve bids, targeting and creatives.

  5. 05

    Clear reporting

    Each month we share spend, results and next month's plan in plain terms.

FAQ

Questions you may have

For anything not covered here, message us on WhatsApp.

Do I really need Bing ads?

It has less volume than Google, but competition is usually lower so clicks can be cheaper. It's an efficient complement to Google Ads, especially for international and B2B goals.

Can you move my Google Ads campaigns?

Yes, we import campaigns with Microsoft's import tool and re-optimise them for the platform.

Do ads appear in Copilot?

Microsoft offers ad formats within Copilot experiences; eligibility and availability vary by market. We set up your campaigns to be eligible.

Is a separate budget needed?

Yes, Microsoft Advertising has its own budget. We usually suggest testing with a small share of your Google budget.

Ad platforms

Our other ad services